A well thought out and executed Digital marketing strategy is key to the success of any business currently operating an online presence.
Marketing to internet users through organic search engine result page listings and paid advertising placement is what is refered to as Search Engine Marketing (SEM).
SEM is a multi-billion industry lead by Google, Bing, and Yahoo that is often broken down to two segments – free (organic) and paid search options.
The objective of a search engine is to give users the most relevant page results based on the user’s initial search criteria.
There is no 1 simple strategy to build a successful Digital Marketing strategy, but generally includes some or all of the following methods and tools:
- Website Architecture
- SEO (Search Engine Optimisation)
- SEM (Search Engine Marketing)
- MailChimp Email Campaigns
- Social Media